The Swilt

The Swilt on Shark Tank Update

Sweater + Quilt = The Swilt

Ivori Tennelle Inventor of The Swilt Sweater

 What do you get when you combine a sweater and a quilt? Why you get The Swilt invented by Ivori Tennelle. You wear The Swilt just like a sweatshirt which converts into a head-to-toe blanket in seconds. In addition, Ivori has included foot pockets with water resistant nylon material making this sweater plus a quilt quite an interesting invention.

Ivori Tennelle came into the Shark Tank asking $30,000.00 in exchange for a 35% equity stake in The Swilt Business. At that time she's only sold 100 units in the local marketplace but wants to expand the Business online and needs the Sharks help optimizing the Website.

Personally I like this idea and can see a big demand from Mom's sitting on the sideline's during a cold sports event. But I also see a bigger market than keeping The Swilt defined in such a narrow niche. For instance if one was made with a water proof/ wind proof outer lining that was made more like a jacket than a sweater. Outdoor enthusiasts would love this idea as an excellent addition to their Survival Pack when weight and bulk is always an issue. If you have ever spent an unexpected night or two in the woods, (I have) then it's easy to see a product such as The Swilt would be a great item to always have just in case. Read More Here-->>>

Cougar Energy Drink

Cougar Energy on Shark Tank

Energy Drink Seen in Season 3 Update

 These days we seem to have energy drinks being formulated for all kinds of reasons. Some are made to give you a 5 Hour boost of energy, while others are made to keep you alert like the Ruck Pack Energy Drink also seen on the Shark Tank Show. Then we have energy drinks that are very niche oriented like the Cougar Energy Drink that specifically target's older Women AKA Cougars.

 Ryan Custer is the owner and creature of the Cougar Energy Drink specifically formulated for women with a big appetite. He came into the Shark Tank looking for a $150,000.00 investment in exchange for 30% of the energy drink business. At that time Custer already sold over $60,000.00 worth of product within the past three years.

While having a niche oriented business can be a very good thing, in some cases it may be too niche orientated when it comes to getting major exposure. This may be the case with Cougar Energy Drink going after a very specific target market that is also gender specific. All the Sharks seemed to agree and no offers were made for the Cougar Energy Drink. Not even our Cougar Shark Barbara Corcoran could be convinced to invest in this very niche, and very active Lady's product when needing a boost of energy.

Cougar Energy Drink Update

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Treasure Chest Pets Success/ Failure Story

Treasure Chest Pets Update

Lisa Lloyd looking very determined to get
A Deal on the Shark Tank Season 1 Show

 While searching the Shark Tank Season 1 List looking for another incredible Success Story, I found something much different. A successful deal with the Sharks that ends in Failure. How could you give up a majority stake in your business to two Sharks and then watch your invention get taken over by the competition? There is quite a lot to the Treasure Chest Pet's Story and Lisa Lloyd's rise to the Top of becoming one of Shark Tank's most successful entrepreneur's, despite her product ending in failure.

Lisa Lloyd had no intentions of going on this new Show called The Shark Tank. In fact She never even heard of this new Reality Show for Entrepreneur's that was already casting for the very first season for almost a year. As fate would have it, Lisa was one of the very last people to get her product to the producer's on the very last day. Clearly Lisa was no amateur taking an idea to the market having already sold over million's with other inventions, which most likely helped Her stand out in the producers eyes.Read More Here-->>>